The Shine Project
The May Challenge for coaches who are tired of dimming their light
Starting Soon!
Show Up and SHINE
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I fell into a trap I didn't even realize I was in!
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One of the sneakiest things about being a coach and spending serious time in the personal growth space,Ā is that you can very easily become addicted to fixing things.
Fixing your mindset. Fixing your habits. Fixing your beliefs. Digging into whatever is keeping you stuck.
And on the surface, that sounds great. That's literally the work, right?
But here's what I noticed in myself, and what I've seen in so many coaches since:
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That "fixation on fixing" can quietly become a way of staying stuck. Trapped in everything that's wrong.
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For the longest time I really struggled with things like gratitude, not because I didn't believe in it, but because it felt almost impossible to give attention to what was going right when there was still so much that felt wrong. So much that still needed fixing.
I'd achieve something, hit a milestone, land a dream client, deliver a workshop that genuinely moved peopleĀ and I would blow right past it. Barely register it. Already onto the next problem.
And compliments? I was world-class at deflecting them. Clients would tell me how much a session had shifted something. People would share what a podcast episode had meant to them. And it was like I had an invisible shield. It just... bounced off.
Which makes complete sense. Because when you've decided somewhere deep down that nothing you do is quite good enough yet, you literally cannot let in the evidence that something you've done was actually great.
I thought I was a realist.
Turns out I was being an absolute asshole to myself. All in the name of "getting better."
If any of this feels like a call out...
keep reading.
- You achieve things and immediately move on to the next problem without stopping to celebrate.
- Compliments and positive feedback seem to bounce straight off you.
- You're brilliant at seeing where you still need to grow, and terrible at seeing how far you've already come
- Making offers or showing up visibly feels terrifying because some part of you still believes you're not quite good enough yet
- You'd describe yourself as a realist, but honestly, you're probably just being really hard on yourself
- You give everyone else generous amounts of grace and encouragement, and save the harshest criticism for yourself
Focusing only on what needs fixing is not excellence. It's not realism. It's mean and dishonest, because reality also includes all the ways you are already good, already growing, already showing up.
And it feels terrible to always be putting yourself down!
Not being willing to see your strengths, celebrate your wins, and acknowledge your progress negatively impacts your confidence, your happiness, and the enjoyment of your work.
And being a coach and a business owner is already challenging enough without having that whole mess dumped on top.
Creating content when you're convinced your message isn't perfect yet? Exhausting.
Making offers when a part of you still believes you're not actually good enough? Terrifying.
It's enough to silently sabotage your whole business.
The Shine Project is a 30-day challenge built to develop one of the most powerful skills a coach can have:
The ability to see yourself clearly and kindly,Ā and with a genuine generosity of spirit. Build confidence, self trust and have FUN within a supportive community of cheerleaders!
Through carefully designed but playful daily challenges, intentional celebration, and the energy of a community cheering each other forward, you'll spend 30 days building real, undeniable evidence of your own strengths and growth.
Not manufactured positivity. Actual evidence. The kind you've been walking past without letting yourself feel it.
This isn't just about feeling more positive.
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It's about becoming more anchored in the shiniest parts of yourself. More self-aware of your strengths and everything you genuinely have to offer. More deeply connected to the radiance of who you actually already are.
When you build a kinder, more honest relationship with yourself, everything else gets easier. Not because your circumstances changed. Because YOU changed.
The way you make offers. The way you show up on calls. The way you handle a hard week. The way you talk about yourself and what you believe you're capable of.Ā Everything is affected when you can see how shiny and brilliant you actually already are!
Join The Conscious Coach Community for May and experience the joy, positivity and self trust we're building through The Shine Project!
Have Questions? Contact the [email protected]
